VESASC

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Arts

Bachelor of Mass Media - B.M.M.

Admission

First Year B.M.M.

Total Number of Seats --60
Seats Reserved -- 36
Cut off percentage of last year (2009-2010) Arts Strean 60.67% in H.S.C.
Commerce Stream 77.50% in H.S.C.
Science Stream 72% in H.S.C.

Eligibility : A candidate for being eligible for admission to the Degree Course in Bachelor of Mass Media shall have passed XII Std. Examination of the Maharashtra Board of Higher Secondary Education or its equivalent, from the Science, Arts or Commerce Stream.

Documents Required for Admission:-
Students should bring the following documents in original along with duly attested photocopies for verification at the time of admission:-

  1.  
    1. Original Mark sheet of H.S.C., two photo copy copies of Mark sheet and one photo copy of Leaving Certificate (LC) for F.Y. admission.
    2. Original Mark sheet of Semester I & II along with one photo copy each for S.Y. admission.
    3. Original Mark sheet of Semester I, II, III & IV along with one photo copy each for T.Y.   admission.
    4. For new admission at S.Y. / T.Y.— NOC with enrolment details to be produced from the previous  college.  
    5. One recent Passport size photography taken with light coloured dress for all classes.
    6. One recent Passport size photograph of Parent / Guardian.
    7. Address Proof  (photo copy of Ration Card/ Electricity Bill/ Telephone Bill/Pass port/ Driving License) any one
    8. FY & SY students are hereby informed to surrender old Identity Card at the time of admission

  2. Caste Certificates (if applicable)

  3. Caste Validity Certificate

  4. Documentary evidence regarding special category status

  5. Eligibility Certificate (issued by University) for students coming from other than Maharashtra Board and Maharashtra Technical Board)

  6. Physically Challenged candidates should produce the relevant certificate from competent authority.

    NOTE: In case the original mark sheet of H.S.C. has been submitted for admission to any college, a certificate to that effect, signed by the Principal of that College must be produced.

Students coming from Universities/Board other than Maharashtra State:- Students coming from outside, i.e. other than Maharashtra State Board, will be admitted to the college on the basis of provisional eligibility certificate which they must obtain from the University of Mumbai. No such student will be admitted to College without provisional certificate. In case the admission of the student is found to be invalid for any reason, the responsibility will lie with the student. Students will account for the gap if any, between H.S.C. and joining F. Y. Class by submitting gap certificate i.e. N.O.C. & T.C. from previous Institute.

Admission under Minority Quota (Sindhi):
A Student seeking admission at F.Y. level under Minority Category is required to produce documentary proof (Affidavit) certifying their Sindhi Status. It is desirable that they complete the Sindhi Certificate Course.

International Students: Foreign students seeking admission are required to submit the following documents
a) Photocopy of Passport
b) Copy of Transcript

Bachelor of Mass Media (B.M.M.) Faculty :

R. 4291 : The scheme of the modules shall be as follows :

FIRST YEAR
Semester I Semester II
  • Effective Communication Skills - I
  • Fundamentals of Mass Communication
  • Introduction to Computers
  • Landmark Events in 20th Century History of World India & Maharashtra
  • Introduction to Sociology
  • Economics
  • Effective Communication Skills - II
  • Political Concepts and Indian Political System
  • Principles of Marketing
  • Introduction to Psychology
  • Principles of Management
  • Introduction to Literature in English
SECOND YEAR
Semester III Semester IV
  • Advanced Computers
  • Understanding Cinema
  • Introduction to Public Relations
  • Introduction to Media Studies
  • Introduction Culture Studies
  • Creative Writing
  • Mass Media Research
  • Introduction to Advertising
  • Organisational Behaviour
  • Radio and Television
  • Introduction to Journalism
  • Print Production and Photography
THIRD YEAR
Semester V (Advertising) Semester V (Journalism)
  • Advertising in Contemporary Society
  • Copywriting
  • Advertising Design
  • Consumer Behaviour
  • Media Planning and Buying
  • Brand Building
  • Reporting
  • Editing
  • Feature and Opinion
  • Journalism and Public Opinion
  • Indian Regional Journalism
  • Niche and Magazine Journalism - I
Semester VI (Advertising)
Semester VI (Journalism)
  • Advertising and Marketing Research
  • Legal Environment and Advertising Ethics
  • Financial Management for Marketing and Advertising
  • Agency Management
  • The Principles and Practice of Direct Marketing
  • Contemporary Issues
  • Press Laws and Ethics
  • Broadcast Journalism
  • Niche Journalism - II
  • Internet and Issues in Global Media
  • News Media Management
  • Contemporary Issues

R.4290 Scheme of Examination

  1. The Examination shall be conducted at the end of each Semester.
  2. A paper shall carry 100 marks. The evaluation of the performance of the students in the papers shall be on the basis of both Internal Assessment (50%) and Semester End Examination (50%). Internal Assessment shall be on the basis of class assignments, projects, presentations, group discussions, seminar attendance, field visits, etc.
  3. The Semester End Examination shall be a written theory paper held at the end of each Semester and shall be of 2 hours duration.

R.4292 Standard of Passing :

  1. A candidate shall have to obtain a minimum of 40% marks aggregate in each head of passing (i.e. internal assessment and semester –end-examination taken together) to pass a semester and must have obtained individually a  minimum 35% of marks for theory paper of every semester –end – examination and a minimum of 35% of the marks in each  Internal Assessment. If the candidate does not secure 40% in aggregate ,  he/she shall have to reapper for semester –end – examination.

    However, if he/she has already passed the internal assessment by securing minimum 35% marks therein, the internal assessment marks shall be carried over.

    If the candidate has not scored a minimum of 35% marks in internal assessment, he/ she has to resubmit internal assessment and has to reappear for the relevant written theory in the same semester –end-examination. Internal Assessment is to be submitted before his/her reappearance at the semester –end – examination in that subject/s.       
  1. A candidate shall be placed in First Class with Distinction if he / she secures a minimum of 40% marks (i.e. total of internal assessment and semester –end – examination taken together) of  Semester V & VI and at least 70% marks in aggregate in Semester V & VI taken together.

  2. A candidate shall be placed in First Class if he / she secures a minimum of 40% marks (i.e. total of internal assessment and semester –end – examination taken together) of  Semester V & VI and at least 60% marks in aggregate in Semester V & VI taken together.

  3. A candidate shall be placed in Second Class if he / she secures a minimum of 40% marks in each paper (i.e. internal assessment and semester –end – examination taken together) in Semester V & VI and less than 60% to 45% and above marks in aggregate of semester –end – examination of Semester V & VI taken together.
  4. A candidate shall be placed in pass class if he / she secures a minimum of 40% marks in each paper (i.e. internal assessment and semester –end – examination taken together) in Semester V & VI and less than 45% marks in aggregate of semester –end – examination of Semester V & VI taken together.
    1. A candidate to being eligible to appear for semester II examination shall have passed the semester I examination or if he /she fails in not more than two papers of   Semester I.

    2. A candidate shall be eligible for admission to Semester III if he / she passes Semester I and Semester II OR if he / she fails in more than two papers of semester I and Semester II taken together.

    3. A candidate for being eligible to appear for Semester IV examination shall be have passed in each of Semester I, II and III examination OR if he / she passes Semester I and fails in not more than two theory papers of Semester II and Semester III taken together.

    4. A candidate shall be eligible for admission to Semester V if he/ she passes in each of Semester I, II, III and IV OR if he/she passes Semester I and Semester II and fails in not more than two papers of Semester III and Semester VI taken together.

    5. A candidate for being eligible to appear for Semester VI examination shall have passed each of Semester I, II, III, IV and V OR if he/she passes Semester I and Semester II and Semester III and fails is not more than two papers of Semester IV and Semester V taken togert.

**Document Verification Fees Rs.400/- applicable to Eligibility Students

Fees chargeable per annum (For BMM): - (subject to revision)

Fees Chargeable per annum for B.M.M.
*(Subject to Revision)

   
Particulars F.Y.B.M.M. S.Y.B.M.M. T.Y.B.M.M.
Tution Fees 10000 10000 10000
Library Fees 300 300 300
Gymkhana Fees 200 200 200
Other Fees / Extra Curricular Activity 250 250 250
Examination Fees 1320 1320 1320
Enrollment Fees / Registration Fees 220 - -
Disaster Relief Fund 10 10 10
Industrial Visit Fees 500 500 500
Admission Processing 200 200 200
Utility Fees 250 250 250
Magazine Fees 100 100 100
ID & Library Card Fees 50 50 50
Group Insurance 20 20 20
Student Welfare Fund 50 50 50
Development Fund 500 500 500
Vice Chancellor's Fund 30 30 30
University Sports & Cultural Activity 30 30 30
E-Suvidha 50 50 50
E-Charges 20 20 20
Computer Practical Fees 500 500 -
Laboratory Fees 1000 1000 -
Alumni Association 25 25 25
University Share (P.G.) - - -
Project Fees - - -
Document Verification Fees ** ** **
Caution Money Deposit 150 - -
Library Deposit 250 - -
Laboratory Deposit 400 - -
Total 16425 15405 14405

*Fees are subject to modification as per University Rule.
** Document Verification Fees Rs.400/- applicable to Elgibility  Students.

The students of T.Y. are required to have 75% attendance in each paper at the end of Semester V & Semester VI.
The Principal shall not sign the Hall Tickets of T.Y. students unless the students pass the Prelims Examination. Failures will have to appear for the Re-Prelim Examination and clear the same. Hall Tickets of such students will be signed by the Principal on clearance of the Re-Exam.

FEES SHOULD BE PAID ONLY BY DEMAND DRAFT / PAY ORDER
DEMAND DRAFT SHOULD BE DRAWN IN FAVOUR OF:

"PRINCIPAL, V.E.S. COLLEGE OF ARTS, SCIENCE & COMMERCE, MUMBAI-71".

Students Insurance :
Students are insured for each academic year and are liable to receive monetary benefit against hospitalization charges / damages / in case of injury on account of accidents, the upper limit prescribed as Rs. 50,000/- only.

The students of T.Y. are required to have 75% attendance in each paper by January, 2010.

The Principal shall not sign the Hall Tickets of T.Y. students unless the students pass the Prelims Examination. Failures will have to appear for the Re-Prelim Examination and clear the same. Hall Tickets of such students will be signed by the Principal on clearance of the Re-Exam.

Cancellation of Admission for BMM: -
Students canceling their admission will be entitled to receive the refund of Semester fee paid after deduction of the amount as indicated below:

BMM: -

Cancellation of Admission: - Students canceling their admission will be entitled to receive the refund of fee paid after deduction of the amount as indicated below: -

REFUND OF FEES (AIDED & SELF-FINANCING COURSES EXCEPT M.COM & M.SC.)
O.2859 :  Refund of Tuition, Development and all other fees after cancellation of admissions:
The candidates who have taken admission in under graduate courses in Govt. colleges, in Govt. aided and unaided courses conducted by affiliated colleges, and recognized Institutions may request for refund of fees after applying in writing for cancellation of their admission to the course.  The refund of fees as applicable shall be made on or before 30th day after the date of cancellation and thereafter.  The percentage of fee for the course shall be refunded to the candidate after deducting charges as follows :-
Table – 1 : Fee Deduction on cancellation of admission
Period and Percentage of deduction charges

 

(i)

(ii)

(iii)

(iv)

(v)

(vi)

 

Prior to Commencement of Academic Term and Instruction of the Course

Upto 20 days after the Commencement of Academic Term of the Course

From 21st day upto 50 days after the Commencement of Academic Term of the Course

From 51st day upto 80 days after the Commencement of Academic Term of the Course or 31st August whichever is earlier

From 1St to 30th September

After September 30th

Deduction Charges

Rs. 500/- Lump sum

20% of the Total Amount of Fees

30% of the Total Amount of Fees

50% of the Total Amount of Fees

60% of the Total Amount of Fees

100% of the Total Amount of Fees

NOTE :  The total amount considered for the refund of fees from the commencement of academic term of the course includes the following :-

  1. All the fee items chargeable for one year are as per relevant University circulars for different Faculties (excluding the courses for which the total amount is fixed by other competent authorities).
  2. The fee charged towards group insurance and all fee components to be paid as University share (including Vice-Chancellor fund, University fee for sports and cultural activities, E-charge, disaster management fund, exam fee and Enrollment fee) are non-refundable if payment is made by the college prior to the date of cancellation.
  3. Fee collected for Identity card and Library card, admission form and prospectus, enrollment and any other course specific fee are not refundable after the commencement of the academic term.
  4. All refundable deposits (Laboratory, Caution Money and Library etc.) shall be fully returned at the time of cancellation.

Provided that wherever admissions are made through centralized admission process for professional and/or for any other courses by other competent Authorities, the Refund Rules are applicable if specified by such authorities ( as per the rules of relevant agencies) for the 1st year admission.  In case of admission to subsequent years of the course, O.2859 is applicable for cancellation of admission.

Provided further that this refund rules is concurrent with the rules and guidelines of other professional statutory bodies appointed for admission for relevant courses.

Further that O.2859-A & O.2859-B have been replaced and the amended O.2859 relating to the refund of Tuition  Fees, Development and all other fees after cancellation of admission for the Under Graduate Courses has been brought into force with effect from the academic year 2008-2009.

Dates for Refund of Deposits  (Self Financing Courses): -
Application for the refund of deposits must be made between 1st Sep. to 30th Sep or 1st Feb. to 28 Feb. of the year when applicant ceases to be a student of the college, failing which the deposit will be forfeited.

 

BMM Department

Vivekanand
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